an encounter with a Motion Graphic

[Motion graphic energy that turn, spread itself and wind in and out]

As we watch TV commercials, we can see many abstract and visual styles are intended to appeal the viewer. These 2D, 3D motion graphics and illustrations are the elements that brings the screen alive. I think they play an indispensable role of delivering the information cleary and also hooking the user.

I found one famous motion graphics company that is based in LA and I looked into their TV commercial work. Although I am watching these mothion graphics more and more each day, I always give them just praise rather than just analysing to see how it was made.

Everlasting Journey : TV Land
I cannot hold back the admiration for this graphic animation which turns right and left so dramatically. All the contents include design concept, storyboard, sounds and script was directed by Sonia Lamb, a creative director from England. According to an interview with Sonia, this visual style combines hundreds of layers and its whole length is about 1.5m.
The thing I liked most about this art work is the smooth composition of each layer that includes pictures, graphics and typography and then animates them actively in 3D space.

Uesd software
Illustrator, Photoshop : Base Design
After affect : Composition
Final Cut : Editing
Maya : Give 3D space effect onto illust.

Click this to see the TV Land