Unit MADA1 Essay_Project Proposal

Motion Graphic Design for Visual Communication
This paper refers to the proposal to find a new design pattern or interpretation in visual communication on the basis of storytelling structure.

1. Aims
Story telling enables people to experience life events from happiness to sorrow without fear of being harmed by the simulated events. As we watch digital media, we see that many visual styles of storytelling are intended to appeal the audience. These motion graphics and illustrations bring the screen alive, delivering information and entertaining viewers. Digital media technology allows people to create more activity than ever. However, people feel nostalgic for analogues such as physical artwork and tools to engage them in the narrative. I want to use digital medium in a way that gives people the same physical engagement as analogue by exploring examples of the sophistication and purpose of visual narrative from traditional movement to present day interpretations. I will outline project explores uncharted territory in digital narratives and animation, and evokes novel concepts in performance traditions and audience participation.

2. Objectives
Dreamlike illustration and fantastic animation lead people to an imaginary world. Combining traditional tools and computer software is irresistible.
This project will be the time-based communications work that utilizes motion to explore narrative story telling. The study of the following areas will address the factors that create a framework to evoke novel concepts in performance traditions and audience participation.
: The understanding interface in multimedia, immersion in visual media through visuals and storytelling, and narrative techniques for digital artists.

I will explore the following issues:
-The relationship between narrative and storytelling
-Narrative theme, motion, sound and typography as part of visual language.
-Korean puppetry as a traditional visual language compared to digital medium.
-Structure and entertainment through ‘Agency’ in the book, Hamlet on the Holodeck by Janet Murray

3. Rationale
There are many styles to create animation: Traditional ‘Cell animation’, ‘Stop motion animation’, ‘3D animation and ‘Drawing animation.’ This project will employ drawn images combining both analogue and digital technology. Moreover, this project will employ puppets, which are inanimate object modeling very simple objects to highly sophisticated artifacts. A puppet can be operated directly by the use of strings or sticks. I found that puppets possess the same aspects as images. Once they get involved with strings or digital tools they become animated from inanimate object. Combining analogue such as puppet artifact with digital tools to give them life would bring a new experience to audiences.

Many people harbor preconceived ideas about animation as a medium suitable only for humor and children’s entertainment. However, there are many examples of animation as a serious political statement and now animation has been recognized as an imaginary illusion.
Storytelling pertains to the use of different techniques to perform and relay stories for purposes such as education, advertising, and entertainment. (Albania, P, 2004, ‘On the fringe’, Broadcasting & Cable, vol. 134, no. 49, p. 13.)
Due to the rise of technology and multi-media, storytelling has evolved, increasing the opportunities for people to tell their own stories. Moreover, the use of technology also allowed wide-spread distribution of these stories, producing a bigger audience.

Hamlet on the Holodeck by J. Murray predicts that the future of narrative structure will develop via computer digital technology. The book focuses on ‘What is story telling’ and Murray defines narrative as giving a context in which we can explore.
Whereas stories were initially verbal, they have evolved into today’s languages of the digital age. Digital media can now combine images, sound and text so that it can be called multi-media. The role of story telling is still important for the widely developing digital media technology.

4. Outcomes
This project will be animated with drawn image and then combine analogue and digital technology to bring a new experience to audiences.
-To demonstrate Motion graphics & AV production (a short video film) I need to install a multimedia set.
-The degree show will require a DVD Player and TV monitor or computer set, as well as speakers for playing sounds. It automatically generates a short animation on the computer screen.

5. Media
For my project to be successful I need to understand the latest design software. This project will employ software to manipulate pictures, graphics and typography and then animate them actively in 3D space. I am primarily working with the following packages: Photoshop, Illustrator and Flash. I will also need to look at After Effects and Premiere Pro.

6. Methodologies
To obtain the views of the storytelling motion graphics, the experimental research method will be used. The sample will be televised digital media, game, advertisement, drama and short film.
-I will amass a highly idiosyncratic body of work and take it from a two dimensional platform with specific motion graphics effects.
-I will make an animation film by combining digital technology with analogue to present traditional movement.

7. Risk assessment
As I am planning to install a TV set or Computer set with sound equipment, creating the slight risk of an accidental fall. I will employ all necessary precautions to preclude such a possibility.
-I will double-check before the presentation so that technical problems are rare.
-The facilities will be protected during the show time.